Aaron Rodgers is the quarterback for the Green Bay Packers. He is also the owner of the entire city of Chicago. It says so on Wikipedia. After defeating the Chicago Bears again, and after fans cursed at him, Rodgers told the fans he "owns" them. As in, your team sucks, and Mike Ditka is a b!tch. It got picked up on audio, and we saw a way too common situation. People on Twitter cried about it, showing that people from Chicago are as soft about football criticism as they are criticism of their overrated pizza. Reporters saw Twitter upset about something and got aroused. Rodgers left the field, and was informed "hey, this is a whole thing now."
Rodgers discussed the incident on the Pat McAfee show, and made a broader point about the woke PC culture we find ourselves in.